Social Media

Promoting Events

You’ll be promoting your event on multiple platforms to reach as many people as possible. You’ll use Twitter and Facebook, your blog, maybe LinkedIn. And if it’s very local, you can send the info to the newspaper for inclusion in their Community Events section.

That said, following are some simple instructions for a couple of specific platforms, should you need them.

There’s also a useful section on PKIDs’ site that covers social and traditional media – you’ll need to register, but it’s free and you’re not inundated with emails from the site.


How To Set Up a Facebook Event

What is a Facebook “event?” A Facebook event can be in the real world or in the virtual world. Let’s say you’re having a block party – you can create an event on Facebook to publicize the party and provide details, invite your neighbors, and then have a great time on the day.

Or, you can have an event online, where you’re inviting folks to join you in wearing an orange nose on their profile picture, or tweeting all day about the five steps to good health, or uploading homemade handwashing videos.  Whatever you like.

Facebook “events” are one way to spread the word about a happening, and a way to organize activities.

You can make an event public or private. If it’s private, it won’t be found in searches and people not invited can’t view the event description, or see any materials or posts related to the event.

Here are the how-to steps:

  • To create an event on Facebook, go to your homepage and look at the right-hand column. Under “Upcoming Events” you’ll see a “What’s the Event” box. Type in your event there and a form will appear. Fill it out and poof, you have an event.
  • OR, look at your left-hand column and click on “Events,” then click on the “Create an Event” button – fill out the form.
  • For more detailed instructions, check out this page on Facebook:


How To Set up a Twitter Event

A Twitter event can be online and/or offline. This is also true for Facebook and other social media platforms.

Let’s say you’re going to organize a Twitter Chat (event) about how to introduce colorful foods into kids’ diets. You invite some nutritionists as the expert “speakers,” set the day and time, and anyone interested in the topic can get on Twitter and follow or participate in the chat by latching onto the chat’s hashtag.

First thing you do is create your event hashtag. You want one that hasn’t been used or isn’t currently in use.

Once you have a hashtag, then anyone wanting to find out what’s going on with that event can search by hashtag and be up-to-date on the details. For instance, we’ve chosen #OrNoDay as our Orange Nose Day hashtag.

Because a hashtag takes up some of your tweet’s 140 characters, you want to keep it short.

The rest of your tweet should also be short so that, when other Twitter users retweet your post, none of it gets cut off. Shoot for 100 characters max.

The hard part is getting enough pizzazz into your short tweet to make others want to retweet it.

Share that hashtag through all of your media outlets, telling people about your event and encouraging attendance. If necessary, include instructions on how to participate.  TweetChat is a popular service to use, and everything is spelled out so even a first-time user will have no problems.

If you save your hashtag on Twapper Keeper, you’ll be able to read, track and analyze the hashtag stream, but they no longer allow you to download the archive.

There are lots of ways you can curate your hashtags—just find the way that works best for your needs.

YouTube – We’re brand new – this is our first year!  Our YouTube channel is empty. We invite you to go out and shoot a video of your Orange Nose Day activities, or maybe a video about handwashing, or immunization, or any health message you want to share on Orange Nose Day.

Twitter – Please join us on Twitter! Let’s spread the word about Orange Nose Day and share those health messages.

Facebook – Let’s network, see how far we can go!